I had built an occasionwear brand with social impact from the ground up.

For a while, it all made sense.

In a cold industry, I had found my own way of doing things.

But over time, something changed.

I started making decisions based more on what things were “supposed to be” than on what truly felt like me.

I lost touch with my intuition, my judgement and my own taste.

I ended up designing pieces I wouldn’t have chosen myself.

And still, I kept going.