ELENA MORENO
It was born from the intention to simplify.
to choose less, but better.
parar · soltar · volver a mí | crear desde lo que soy · no desde lo que se espera
2020-2025
I had built an occasionwear brand with social impact from the ground up.
For a while, it all made sense.
In a cold industry, I had found my own way of doing things.
But over time, something changed.
I started making decisions based more on what things were “supposed to be” than on what truly felt like me.
I lost touch with my intuition, my judgement and my own taste.
I ended up designing pieces I wouldn’t have chosen myself.
And still, I kept going.
2025-2026
until I pictured the next step — more structure, more growth, more of everything — and realised that path was no longer mine.
motherhood only confirmed it.
it was time to stop. To let go. To come back to myself.
to begin again, but this time
from a more honest place.
